The problem
The brand had an unclear positioning and incorrect audience perception, with no structured content or advertising system to support growth
PARADISE
Description
The solution
Developed a clear brand direction, implemented full account management with content shoots, Reels production, content plan, influencer collaborations, and launched targeted ad campaigns
The result
Gained 1,500+ followers, increased engagement and client interest, and established ongoing influencer collaborations, while building a consistent brand identity aligned with the venue
Design
We created a consistent social media direction for Paradise Riga, combining venue updates, event promotions, food and drink features, and lifestyle content. The visual system helped communicate the atmosphere of the venue and make its social media presence more recognisable.
Advertising
We used targeted social media advertising to increase Paradise Riga’s visibility and attract new followers. The campaign generated more than 44,000 views, reached 20,000 people and brought in 229 new followers. Together with regular content and influencer collaborations, these efforts helped grow the brand’s social media audience to more than 1,500 followers.
