Description
As a new aesthetic medicine and wellness clinic in Riga, Lumera needed to build awareness, develop a recognisable premium image and attract its first paying clients. The challenge was to introduce a new clinic and unfamiliar services while clearly differentiating Lumera from a traditional beauty salon.
Within one month, we created and managed a complete marketing ecosystem for Lumera — from strategy and visual direction to daily content production and performance marketing. Our work included social media content, creative design, content shoots, advertising campaigns, SEO optimization, landing page messaging, influencer collaborations and partnerships with local Riga based content creators.
In just one month, Lumera built a recognisable digital presence and generated measurable business results. The campaigns reached more than 14,000 people and delivered 56 website bookings at an average cost of €2.11 per booking. The Kolagenārijs campaign generated 30 completed purchases through the website, with €554 in attributed revenue from €149.84 in ad spend achieving a 3.7× ROAS. A low entry offer brought 57 website bookings for €41.77 in ad spend- an estimated 13.6× return, based on €10 per booking.Content, influencer collaborations and paid advertising worked together to turn a newly launched clinic into a visible local brand with real sales
See how BOLD launched Lumera from the ground up with content, local advertising, SEO and influencer collaborations—generating bookings and sales in the clinic’s first month.
We tested different offers and campaign approaches to introduce Lumera’s services to local audiences and bring potential customers into the sales funnel. The ads generated website bookings and purchases, while the results helped us identify which offers resonated best.
