Description
The profile lacked a distinctive visual identity and struggled to stand out in Riga’s competitive beauty and cosmetology market. The goal was to strengthen the specialist’s positioning, build recognition and create a consistent flow of new clients
We developed a distinctive visual and content direction that differentiated the specialist from typical cosmetology accounts in Riga. A strong focus was placed on organic growth: we organized regular content shoots, produced Reels and educational content, and continuously adapted the strategy based on performance. We also set up a basic advertising system to support organic promotion and attract new audiences
Within 3 months, account reach increased by approximately 5×, engagement grew and the specialist reported a noticeable increase in new client flow. The new visual identity also became recognizable within the local market, receiving attention and positive feedback from other Riga businesses
