Description
Lasa Med approached us with a request to scale the clinic’s digital presence and attract a highly specific audience. In the addiction-treatment industry, people rarely search for help openly: many are afraid of judgment, hide the problem or only reach out when the situation becomes critical. The challenge was to create communication that felt trustworthy, relevant and human — while still leading people to real consultations
We built an organic content system for Instagram and TikTok around real questions from patients and their families, supported by paid campaigns targeting people actively looking for help. Doctors became the main faces of the brand, while we created a consistent visual identity that became strongly associated with Lasa Med
On average, Lasa Med’s content now delivers strong monthly visibility across its key channels: approximately 90K+ TikTok video views, reaching around 85K people, and 100K+ Facebook views, alongside around 1.2K link clicks. Combined with paid campaigns that reached 48,077 people and generated 2,967 link clicks, the system has built an active audience that brings regular consultation enquiries to Lasa Med.
We built an educational content system around real questions from patients and their families, with Lasa Med’s doctors as the main faces of the brand. The content covered addiction, treatment and related health topics in clear, approachable formats, supported by a consistent visual identity across social media.
