The problem
A small Miami based balloon décor business needed to build a professional social media presence, attract local clients and stand out in a highly visual and competitive event market
Bloom Balloons
Description
The solution
We packaged the profile, created a Pinterest-inspired visual identity and content system, produced ad creatives and launched targeted local campaigns. We also developed an influencer outreach strategy and secured collaborations with relevant Miami creators
The result
The new positioning established a clear and recognisable local presence. Paid advertising generated 6 leads in a single day, while influencer collaborations expanded organic reach one birthday collaboration alone generated 6,340+ views. Together, paid and organic promotion created the first consistent flow of potential customers for the business
Design
We developed a Pinterest-inspired visual direction and flexible social media content system that reflected the creativity of Bloom Balloons’ event work. The refreshed profile combined branded layouts, service-focused content and campaign visuals to create a consistent and recognisable presence in the Miami market.
Advertising
We combined targeted local advertising with influencer outreach to reach potential customers across Miami. Paid campaigns generated six leads in a single day, while a birthday collaboration with a relevant local creator received more than 6,340 views and expanded the brand’s organic reach.
